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Released 16th April 2021.
Following the hard-hitting return single ‘Anxious’ and a slew of mysterious ‘West Gazette’ posters appearing around the UK hinting at the announcement (including Birmingham, Manchester, Glasgow, Bristol and London), West London’s AJ Tracey assumes the character of a rising young basketball player appearing in a livestreamed press conference to reveal his next move: a lucrative deal with major franchise Revenge Athletic ahead of a crucial playoff game. The broadcast ends with the true reveal: AJ’s highly anticipated sophomore album ‘FLU GAME’ will finally arrive.
Always pushing boundaries with his creative output, AJ’s campaign draws influence from the story of Michael Jordan and his Chicago Bulls team in the late 90s, with ‘FLU GAME’ referencing one of MJ’s most memorable championship games where he overcame a nasty bout of food poisoning (brought on by a dodgy takeaway pizza) and took the Bulls to the championship. Revenge Athletic are a franchise on the brink of a massive championship win and AJ is their new star. All we know for now is that AJ is about to take us into this new world, as he dons the number 10 jersey and states he’s “ready to get going [and] do what I’ve always done.”
‘FLU GAME’ sees AJ showcasing twelve brand new tracks, with tantalising features including Kehlani, T-Pain, SahBabii, NAV and Millie Go Lightly. On the production front, AJ calls on regular collaborators Nyge, The Elements, Kazza, AoD and Remedee. The project also features the UK Top Five singles ‘Bringing It Back’ with Digga D, ‘West Ten’' with Mabel and the Platinum smash ‘Dinner Guest’ featuring MoStack